Did you see the popular Instagram trend that is happening right now? In this post I want to show you how using AI to improve your social media is a powerful way to gain a better connection with your audience.
The backstory
It was a normal evening in our household. You know, where we are just doing our thing and the kids pop in bringing a barrage of hilarious comments, giggles and sarcasm. This time, we were making dinner in our great room kitchen when one of our early 20’s daughters came in the front door and sat at the kitchen bar silently joining us. She sat there quietly smirking as she scrolled through her social media feeds. I of course begin the normal string of questions to try to connect and pry out some news from her world. As we begin to warm up into a normal conversation all of a sudden her friend comes through the front door in a “Hi! Honey, I’m home sort of way”. It was as though we should have been expecting her. We just kept making dinner pretending this was totally normal ignoring the fact it is so weird. We love that our home has an open door for these kiddos so we secretly just love our weird dynamic. The girls perch themselves comfortably at the kitchen bar and as my girl grabs my glass of wine and begins to drink it while she looks me in the eye and smirks in a “may I?” sort of way, the conversation begins…
The friend says something along the lines of, “have you seen the new trend, Roast my feed?”. With no shame I join right into their exchange… totally curious about this trend. As they started talking about it and showing me the way it works and the outcome they thought was absolutely hilarious their voices blurred into whitenoise nonsense as my mind started racing into how this could be a benefit to a social media remodel!
The Trend
Roast my feed.
Yeah! haha that’s it. Using the ChatGPT mobile app you screenshot your Instagram feed and upload it to ChatGPT and add the prompt “Roast my Instagram feed in one paragraph”… and the girls were throwing in there, “and make it funny”.
Being totally vulnerable here…
This is what ChatGPT said about my most recent feed:
Your feed feels like a mishmash of random moments, mixing family snapshots, beach days, and introspective captions with an occasional pop of professional work. It’s personal, which is great for building connection, but it lacks consistency in messaging and visual style, making it harder to distinguish whether you’re aiming for a personal blog vibe or a business-focused presence. You have a variety of tones— from playful to reflective— but tightening up the overall aesthetic with a clearer narrative and purposeful content choices might make the feed feel more cohesive and aligned with your brand.
So I then gave the prompt:
“give me examples and actionable steps to do that”
Wow! Was I impressed. I got a two page answer of exactly how I could improve my Instagram Feed. The answer was along the lines of… 1. Clarify, 2. Plan, 3. Be intentional
It was actionable and complete. A step by step guide to what I need to do.
I then asked ChatGPT to help me with specific steps and expound on how to accomplish some of the tasks.
Here is some of what ChatGPT instructed for improving my feed:
1. Clarify Your Content Themes
Example: Choose 3-5 themes that align with your personal brand and business
Actionable Step: Decide on a content ratio for each theme.
2. Plan a Consistent Color Palette
Example: If you’re using beach/nature shots, incorporate consistent tones—muted blues, soft pinks, earthy greens. Blend this with your professional content by adding a filter that keeps colors consistent across all photos, even the candid shots.
Actionable Step: Choose a preset or color filter in Lightroom or Canva and apply it to all your images to maintain visual consistency.
3. Use Repeating Layouts or Formats
Example: Alternate between personal and professional posts
Actionable Step: Use Canva templates for branded posts.
4. Be Intentional with Captions
Example: Instead of separate personal and professional captions, blend them.
Actionable Step: Write captions that start with a hook (personal insight, question, or emotion), then pivot to how that relates to your work or the value you provide.
5. Create Personal-Professional Story Highlights
Example: Group your Stories into topics and use branded icons for these highlights.
Actionable Step: Go back through your archive of Stories and save them into relevant highlights. Use an app like Canva to create cohesive highlight icons that reflect your brand colors.
6. Schedule Content in Advance
Example: Use a scheduling tool like Later or Planoly to lay out your grid in advance.
Actionable Step: Batch create and schedule at least a week’s worth of content at a time. Ensure that your grid alternates themes in a way that flows naturally.
7. Blend Video with Static Posts Thoughtfully
Example: Alternate between reels, static images, and carousel posts.
Actionable Step: For every personal reel (e.g., beach moments or family), post a business tip or behind-the-scenes reel within the next 2-3 posts to keep balance and variety.
In Conclusion
Here are the steps to use this popular trend to harness the power of AI to improve your social media.
- Download the ChatGPT mobile App ( you could do this on the desktop version as well.)
- Give the prompt: Roast my Instagram feed in one paragraph ( you can add, and make it funny, but I was aiming for growth not entertainment.)
- Now, give the prompt: Give me the exact steps to take to make my feed better
I then downloaded the lightroom app and using some presets and selected a color to overlay all my images so they keep a cohesive look moving forward. If you do not have the lightroom app you could use Canva as well. Canva is free and does a pretty good job for basic tasks.
I suggest creating a brand board to reference for all your outward facing branding across all mediums. Inside my Business Builders Instant Download library you can grab for free my Canva brand board template. This is a one page reference guide with your logo, fonts, exact color hex codes and other design elements that help keep your brand recognizable.
This whole process took just a few minutes and really gave me some insight on how I could do better with my social media outreach.
I love using the power of AI to shortcut success in my business. Not using it as a crutch to do things for me, but as a guide to point me in the right direction and then add my voice and talents and personal experience.
Fast-track your success with my prompts above for ChatGPT and grab the freebies inside my Business Builders Instant Download library to grow online without sacrificing what you do best.
